Monday, March 27, 2006

ZDTV

The ZDTV broadcasting company has used a combination of human personalities, red geometric shapes, and an unusual fictional world. Colors within the clip are golden warm shades, and movements within the clip are floating with smooth transitions. There are four personalities shown beginning with a black dressed designer. He is the creator who is shown with his finger on the corner of a holey cube that is spinning. This display gives the viewer the feel that this person, whose head and face is intentionally not shown, has the control of the fictional world that he has created. As he spins the cube the camera zooms in close to his face as he peers into the cube and eventually the camera zooms to within the inner core of the cube.
Once inside the cube a beautiful fictional world is uncovered. The world has a dark glistening body of water covering the entire surface of this world. The water appears like black glass, with small waves jumping consistantly as white light reflects off the surface. In the distance is a warm golden cloudy sunset with the clouds floating slowly. In this world three more personalities are introduced. Two are a young boy with a black cap, white shirt, suspenders and short trousers sitting in a small wooden rowboat, holding a fishing pole. With the young boy in the boat, is a gentleman, who also has a european look to him. This gentleman is the oarsman of the boat, appearing as a kind person, either a family member or friend who has the boys best interest in mind. As the two are sitting in the old wooden row boat, a beautiful woman dressed in a black silky flowing outfit walks into the scene. She appears to be walking through the water, which must be only a few inches deep. This helps to set the scene as a fictional world, how could the two be fishing and rowing a boat in only 2 inches of water? One item in the shot is placed to clearly identify that this world is one that is not possible in reality. The one item that clearly identifies the fictional world is the fish. Orange, golden colored fish are randomly swimming past the woman and the two in the boat, but they are floating through the air, not in the water.
The young boy then holds up a small red cube and hands it to the woman. The red cube represents the ZDTV logo, and the fictional world. The woman takes the cube and moves over toward a larger cube that is hollow and steps within the center void. She holds up the small cube and it floats within the void. The camera zooms into the red cube which is morphing into a blob. It appears to be changing shape as it determines it identity. Eventually the small cube transforms into the ZDTV logo cube.

The sounds in the beginning of the piece are very technical sounding. The music has electrical zaps and effects within it. As the shots change to the fictional world the music has a foreign, less technical sound. The music is egyptian or sounding as if from some part of the middle east. This ties in well with the woman, and her outfit and enhances the mystical feeling of the piece.

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